Marriott and Hilton have both announced aggressive price match guarantees, promising to beat any comparable Airbnb listing by 10% in a direct assault on the vacation rental giant.
How It Works
- Find a comparable Airbnb listing in the same area
- Submit through hotel app or website
- Hotel matches the nightly rate minus 10%
- Must be within 24 hours of booking
Why Hotels Are Fighting Back
Airbnb's price advantage has eroded as hosts raise prices and add cleaning fees. A recent analysis found hotels are now cheaper than Airbnb in 60% of major US cities when comparing total costs including cleaning fees and service charges.
